I purchased OLAPLEX…now what? Part 2

In our last blog we discussed what OLAPLEX is, how to talk to clients about it, and how to charge accordingly. If you haven’t checked it out,  give it a read here.   

Today let’s discuss:

  • How do I stay up to date with my OLAPLEX Education?
  • How am I going to make the greatest return on my investment?

These are two frequent questions that professionals ask when they first start their OLAPLEX journey, and rightfully so. Not only does OLAPLEX want your clients to have the healthiest hair, but we want to support you, the Professional with education, assistance, and tips for success.

So, are you interested in becoming an OLAPLEX PRO? Do you want to learn how to make the greatest financial gain on your investment? If so, this blog is for you!

OLAPLEX EDUCATION

OLAPLEX knows that education is one of the key factors to success.  We are excited to bring you an interactive learning experience that you can access day or night from the comfort of your own home.  On the OLAPLEX Education Center you can complete your exclusive OLAPLEX Certification, download printable materials for marketing, interact with other stylists on the discussion forum, customize your profile, and so much more! You can also expect to have first hand, exclusive knowledge of new products and specials.

OLAPLEX also know that starting out with a new product can be a little intimidating. Our mission is to give you all of the education, tips and guidance for OLAPLEX products.  The OLAPLEX Education Center will keep you up to date on all things OLAPLEX.   We will be here every step of the way to ensure that your investment leads to success and financial gain.  You can find the OLAPLEX Education Manual on the Resource page.  This manual contains all of the step by step directions that you need for performing OLAPLEX enhanced services.  Did I mention that you can download and print the Education Manual for your salon?  Well, you can! Now you can have ALL of the OLAPLEX information right at your fingertips.

Every single client that sits in your chair can be an OLAPLEX client.

It is not just for blondes or colored hair.  OLAPLEX is beneficial for all hair types.*  Aside from the ability to effectively relink bonds, OLAPLEX has many other noteworthy benefits such as:

  • improved manageability
  • color retention
  • moisture retention
  • shine
  • and more

*Visit the resource page for service information and education. 

So, whether you’re preparing for an 8 hour color correction, or a day full of haircuts, you can rely on OLAPLEX to enhance every service. It’s amazing for beards, too!  Give your clients stronger, healthier, more manageable hair…all whilst you increase your revenue on services and retail!

INVESTMENT & RETURN

Our industry is comprised on investing.  We invest in the tools that we rely on.  We invest in the highest quality products. We invest heavily in our Salons,  education, and the betterment of ourselves and our businesses.  We often classify this as “overhead” or “business expenses”.   We should always take our investments into consideration when formulating our prices.    In the previous blog we discussed some suggested pricing tips from OLAPLEX.  But let’s take it a step further.

Wouldn’t it be neat if there was an easy way track just how much of a return you are getting on your investment? Seeing your clients with beautiful, healthy hair and watching your bank account grow?

OLAPLEX Education Manager April Garcia did this “Return vs. Investment” breakdown when she began using OLAPLEX, and it’s BRILLIANT!!

I hear a lot of stylist that either love Olaplex or want to try Olaplex, but the cost can seem to be a concern. So I decided to do a little break down. When we opened this bottle (keep in mind I still have 1/4 of the bottle left), we started to mark what we were doing with it (stand alone vs adding to a chemical). Here is what we have so far! While we want to be aware of the money that goes out, we also need to remember what “return on investment” means! I think this shows that pretty well! #OlaplexEveryService.  – April Garcia.  Studio B . Olympia, WA

So grab a permanent marker, your bottle of OLAPLEX No. 1,  and find out just how much of a return you are getting on your investment. Start a challenge with your colleagues, with your social media pals, or with yourself!   Make sure to share your results and tag #olaplex. We can’t wait to see! 

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